In the fast-paced world of music, labels play a crucial role in helping artists shine. But who's behind this magic? Let's discover the different roles that make up a music label!
At small independent labels, there is often one person for several of these roles, or sometimes even just one person to do everything!!!
1. The Artistic Director 🎨
The man behind the scenes with a seasoned knowledge of the industry. He knows how to spot talent. He works hand in hand with artists to create unforgettable albums, both musically and visually. He's the one who will advise the various possible partners, director, featuring, guest musicians, graphic designer, etc. 🤯
2. The Director (or producer) 🎧
The studio magician! With his mixing desk and software, he transforms raw ideas into sonic masterpieces. It takes a little patience (and a lot of coffee ☕) to juggle with artists, but the result is worth it! In English, we speak of producer, but in France, we also speak of Réal, so as not to confuse him with the producer, the one who finances the recording.
3. A&R manager 🎵
Artist & Repertoire Manager: The person who is in direct contact with the label's future and past artists. They are responsible for finding new artists, managing an existing catalog, and finding solutions to keep the back catalog alive. 🎼
4. The Marketing Manager 📈
The Sherlock Holmes of analytics! This marketing pro uses numbers and trends to position artists in the market. He knows how to create memorable campaigns that will get people talking, all with a touch of creativity 🕵️♂️
5. The Press Officer 📰
The artists' spokesperson! Always armed with his phone, he manages media relations. Interviews, articles, and events—he's the one who makes sure artists don't go unnoticed.
6. The Community Manager 🌐
The king of social media! With a unique style and a keen sense of humor, he engages fans and builds a community around artists. Who else could turn a simple tweet into a viral meme? That's true artistry! 🎨
7. The Booking Agent 📅
The touring maestro! When a label also handles the distribution of shows, this professional ensures that artists get gigs galore. He juggles schedules, venues, and contracts, all while keeping a smile on his face 💃
8. Production Manager ✍🏻
The pro at contracts, grant applications, and Excel spreadsheets. He handles all the administrative work related to registration, salaries, paying service providers, etc. Without a production manager, it's also difficult to find funding. A titanic job behind his computer 💻
9. The boss 👨🏻💼
Sometimes it's the same person as all the previous roles. But for bigger companies, you need someone to keep everyone moving in the same direction and well coordinated. It's also the boss who makes the final decisions, but sometimes also the risks! 💸
And you, what job attracts you the most in this musical world? 🎤